Page 0011

MANY retailers have

reported slower than usual

back-to-school sales and we

feature details on it on our

Retail News page in this issue.

The numbers are expected to

be higher than usual, but sales

are running later than usual.

WHILE for shoppers it feels

like the summer has just

started, for us retailers we

need to kick off the flip flops, dust the

sand from our toes and start preparing for

the next season that leads us quickly into

the holiday frenzy.

FIRST and foremost we all need to

capitalize on back-to-school sales. This

year there's been a late buying start,

so we all have plenty of time to make

money at our businesses. Everything

from apparel to accessories and school

supplies are needed. Many students who

will be attending colleges will be looking

for household and houseware items to

set up their dorms or apartments. This

represents billions of dollars of revenue.

MAKE sure your selling space has items

that take advantage of each selling season.

If you sell apparel, play up the merchandise

is "Great for "back-to-school" or add signs

in your housewares section that these

plates are "Grear for dorm kitchens!"

Sometimes shoppers need a

little incentive and you need to

clue them in that your items

are exactly what they need.

YOUR sales space needs to

be bright and cheerful and

reflect the season to attract

shoppers. We have a very

small window for each season

and we need to make each day

count.

THIS month is also a great time to start

preparing for the holiday season. If your

business is slow in the summer, now is

the time to ramp up and plan for the

big sales season to come. Review your

Halloween plans, Christmas plans and

start putting orders together. Spend your

downtime refreshing and decorating your

sales space as well as planning any special

promotions for the months ahead.

DO your planning when it is quiet and you

are not stressed out and overwhelmed.

OVER the next months some of the

country's best trade shows operate and

you should attend as many as possible.

As sponsors of ASD Marketweek we

encourage you to visit the show and

pick up a free bonus Show Guide we're

publishing exclusively for ASD! We have 2

issues of Forum published this month!

There are many exciting things happening

during the month of August.

We are in the midst of back-to-school season

as well as the height of summer show season.

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

RETAILERS FORUM is published monthly at

$50/year USA, $75/year foreign.

Entire contents copyright ©2018 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.

RETAILERS

FORUM

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.retailersforum.com

Includes: Website Links *

E-Mail Links * Printable PDF's

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

>> ON-LINE SOURCING

FROM THE PUBLISHER 37Years

1981-2018

Index

  1. Page 0001
  2. Page 0002
  3. Page 0003
  4. Page 0004
  5. Page 0005
  6. Page 0006
  7. Page 0007
  8. Page 0008
  9. Page 0009
  10. Page 0010
  11. Page 0011
  12. Page 0012
  13. Page 0013
  14. Page 0014
  15. Page 0015
  16. Page 0016
  17. Page 0017
  18. Page 0018
  19. Page 0019
  20. Page 0020
  21. Page 0021
  22. Page 0022
  23. Page 0023
  24. Page 0024
  25. Page 0025
  26. Page 0026
  27. Page 0027
  28. Page 0028
  29. Page 0029
  30. Page 0030
  31. Page 0031
  32. Page 0032
  33. Page 0033
  34. Page 0034
  35. Page 0035
  36. Page 0036
  37. Page 0037
  38. Page 0038
  39. Page 0039
  40. Page 0040
  41. Page 0041
  42. Page 0042
  43. Page 0043
  44. Page 0044
  45. Page 0045
  46. Page 0046
  47. Page 0047
  48. Page 0048
  49. Page 0049
  50. Page 0050
  51. Page 0051
  52. Page 0052
  53. Page 0053
  54. Page 0054
  55. Page 0055
  56. Page 0056
  57. Page 0057
  58. Page 0058
  59. Page 0059
  60. Page 0060
  61. Page 0061
  62. Page 0062
  63. Page 0063
  64. Page 0064
  65. Page 0065
  66. Page 0066
  67. Page 0067
  68. Page 0068
  69. Page 0069
  70. Page 0070
  71. Page 0071
  72. Page 0072
  73. Page 0073
  74. Page 0074
  75. Page 0075
  76. Page 0076
  77. Page 0077
  78. Page 0078
  79. Page 0079
  80. Page 0080
  81. Page 0081
  82. Page 0082
  83. Page 0083
  84. Page 0084
  85. Page 0085
  86. Page 0086
  87. Page 0087
  88. Page 0088
  89. Page 0089
  90. Page 0090
  91. Page 0091
  92. Page 0092
  93. Page 0093
  94. Page 0094
  95. Page 0095
  96. Page 0096
  97. Page 0097
  98. Page 0098
  99. Page 0099
  100. Page 0100
  101. Page 0101
  102. Page 0102
  103. Page 0103
  104. Page 0104
  105. Page 0105
  106. Page 0106
  107. Page 0107
  108. Page 0108

powered by PageTiger