MANY retailers have
reported slower than usual
back-to-school sales and we
feature details on it on our
Retail News page in this issue.
The numbers are expected to
be higher than usual, but sales
are running later than usual.
WHILE for shoppers it feels
like the summer has just
started, for us retailers we
need to kick off the flip flops, dust the
sand from our toes and start preparing for
the next season that leads us quickly into
the holiday frenzy.
FIRST and foremost we all need to
capitalize on back-to-school sales. This
year there's been a late buying start,
so we all have plenty of time to make
money at our businesses. Everything
from apparel to accessories and school
supplies are needed. Many students who
will be attending colleges will be looking
for household and houseware items to
set up their dorms or apartments. This
represents billions of dollars of revenue.
MAKE sure your selling space has items
that take advantage of each selling season.
If you sell apparel, play up the merchandise
is "Great for "back-to-school" or add signs
in your housewares section that these
plates are "Grear for dorm kitchens!"
Sometimes shoppers need a
little incentive and you need to
clue them in that your items
are exactly what they need.
YOUR sales space needs to
be bright and cheerful and
reflect the season to attract
shoppers. We have a very
small window for each season
and we need to make each day
THIS month is also a great time to start
preparing for the holiday season. If your
business is slow in the summer, now is
the time to ramp up and plan for the
big sales season to come. Review your
Halloween plans, Christmas plans and
start putting orders together. Spend your
downtime refreshing and decorating your
sales space as well as planning any special
promotions for the months ahead.
DO your planning when it is quiet and you
are not stressed out and overwhelmed.
OVER the next months some of the
country's best trade shows operate and
you should attend as many as possible.
As sponsors of ASD Marketweek we
encourage you to visit the show and
pick up a free bonus Show Guide we're
publishing exclusively for ASD! We have 2
issues of Forum published this month!
There are many exciting things happening
during the month of August.
We are in the midst of back-to-school season
as well as the height of summer show season.
SALES & MARKETING
Discount Reading Svc.
N.W. Guineastr 30
2022 PA Haarlem
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