The writing should be factual and not promotional.
Avoid excessive adjectives that try to
hype you or the organization. Be sure to translate jargon
into lay language.
SELF-MARKETING SECRET, ADD TWO
"Editors like wide margins at the top and along
the sides so they can write in changes," said DeVries.
"Others rules of thumb include don't
split paragraphs between pages and put
'(more)' at the bottom center of all but the last
Place a heading flush left in all capital letters at
the start of each new page. On the line under
the heading, put ADD ONE for the 2nd page,
ADD TWO for the 3rd page and so on. At the
end, put 3 number signs centered, like this:
Lesson 4: For Every Media Topic
There Is A Season
You do not need psychic powers to predict the
news. Certain stories appear with regularity.
Sex, money, and health are the 3 topics that are
always in style. If you can provide new information
on these subjects, the media will welcome your input.
Other topics come in and
out of style. Just like there
are fashions in clothes and
cars, there are fashions in
news. To be a quoted authority,
think not only news
topic but also what is in
style for this news season.
Page 40 AUGUST 2018 | RETAILERS FORUM MAGAZINE
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