Page 60 AUGUST 2018 | RETAILERS FORUM MAGAZINE
Vicino planned to surprise the Monday morning New
York commuters, but all was not well
with the gorilla of his dreams. A building bolt
tore an 18-inch gash in Kong's vinyl as inflation
began in the predawn hours. What then would
have been an interesting promotion turned into
a week-long international media event as Vicino's workers
valiantly tried to turn a sagging
piece of plastic into the menacing ape of movie
In countless interviews they said that they
knew the kids of New York City were counting
on seeing King Kong on top of the Empire State
Building, and they would not quit until they
came through for the kids. Kong was fully inflated
in time for a crush of photo-snapping
tourists that Saturday and Sunday. Vicino and
Helmsley wanted Kong to remain for another
week, but the police and mayor couldn't take
another day of gridlock. Kong was moved to
the great lawn of Central Park, a historic first
for a commercial venture.
If the situation is ugly, get
professional public relations help.
You are about
to be tried in the court of
public opinion. Abraham
Lincoln said that the man
who defended himself in
court had a fool for a
client. You wouldn't go to
court without legal counsel.
Don't go into the
court of public opinion
without competent counsel as well.
Our specialty is helping small and
mid-sized businesses achieve success.
Contact us for free consultation.
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