Page 84 AUGUST 2018 | RETAILERS FORUM MAGAZINE
Taking Your Story National
Editors of national magazines, trade journals,
and newspapers can't come to a brown-bag affair
at your office, but you can certainly go to
them. Face-to-face meetings are invaluable
when you hit the big time.
If you've got a business meeting or conference
to attend in a publication's headquarter's city,
write ahead to the editor. Whenever possible, a
month to 6 weeks lead time is preferable. State
the week you will be in town and ask if you can
drop by for 10 minutes to present some story
ideas. Then follow up with a phone call 3 or
more weeks before you leave to set a meeting
time. If you're down to the wire when you decide
to pay an editor a visit, call instead of writing
Writing, however, is preferable because if
you call the editor at a busy time, you are less
likely to be put off if you are following up on a
Having ideas for national
media is essential. While
meetings are the ticket to
local media relations, on a
national level editors simply
don't have the time. This is the one time
when it's okay to put on the moves immediately.
Show up at your meeting with a number
of ideas honed specifically to that magazine or
newspaper. Write them out in query letter form
so that the editor doesn't have to take notes and
has an outline of your idea to pass along to
other decision makers.
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