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Page 56 DECEMBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The toughest place to judge consumers'

attitudes and the quality level of service &

products is always your own business.

Experience helps, but cannot be relied on solely.

Where do you begin to get a current and true

fix on your customers and their attitudes?

There are a number of information-gathering

techniques you can employ. The most important

start is for you to have an objective and ongoing approach

to customer feedback.

Listening & Other

Techniques

The basic customer feedback technique is called

listening. At its most rudimentary, it consists of a customer talking - or even not talking - and

you figuring out what he really means. There

are other techniques. They range from simple

informal mechanisms to complex long-term

professional services. What works for you

largely depends upon the size and complexity

of your business. The following are some of the

techniques and services which may help you.

SELL AUTHENTIC DESIGNER

HANDBAGS • CLOTHING • SHOES • JEWELRY

www.bagvendors.com

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