Page 0059

Page 58 DECEMBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Comments/Complaints Form

The easiest and least

complex type of

feedback process is

a "comment card"

or complaint form.

A simple review of

these on a regular

basis will reveal

areas where problems

are becoming

serious. Repeat

complaints should

immediately make your priority list. One of the

most important things you can do is seek the

customer's name, address and phone contact

on these forms. Most people are preconditioned to believe that it's not worth their time to complain because

no one ever responds. If you do

respond and do so fairly, instead of losing a

customer, you may be on your way to retaining

one.

Questionnaires

Questionnaires are an extension of your comments form,

with a greater number of probes

for key areas and the opportunity to quantify

results for trend analysis. Also, you can use

questionnaires to identify new opportunities.

The key to questionnaire usage is to make sure

the questions elicit truthful, valuable answers,

and to judge the responses in more than a superficial

manner. People are usually happy to

tell you what they think; why they think that is

much harder to derive.

Protect Yourself

and Your Business

Affordable insurance for retailers and wholesalers

> FREE ONLINE QUOTES <

Hiscox Group has over 100 years experience in insuring businesses

General Liability

• Cyber Liability

• Fidelity Bonding

Professional Liability

• Data Breach

• Bundled Packages

Errors & Omissions

• Workers Comp

• Umbrella Policies

www.protectionplans.net Custom Tailored

Just For Your Business

Index

  1. Page 0059
  2. Page 0059
  3. Page 0059
  4. Page 0059
  5. Page 0059
  6. Page 0059
  7. Page 0059
  8. Page 0059
  9. Page 0059
  10. Page 0059
  11. Page 0059
  12. Page 0059
  13. Page 0059
  14. Page 0059
  15. Page 0059
  16. Page 0059
  17. Page 0059
  18. Page 0059
  19. Page 0059
  20. Page 0059
  21. Page 0059
  22. Page 0059
  23. Page 0059
  24. Page 0059
  25. Page 0059
  26. Page 0059
  27. Page 0059
  28. Page 0059
  29. Page 0059
  30. Page 0059
  31. Page 0059
  32. Page 0059
  33. Page 0059
  34. Page 0059
  35. Page 0059
  36. Page 0059
  37. Page 0059
  38. Page 0059
  39. Page 0059
  40. Page 0059
  41. Page 0059
  42. Page 0059
  43. Page 0059
  44. Page 0059
  45. Page 0059
  46. Page 0059
  47. Page 0059
  48. Page 0059
  49. Page 0059
  50. Page 0059
  51. Page 0059
  52. Page 0059
  53. Page 0059
  54. Page 0059
  55. Page 0059
  56. Page 0059
  57. Page 0059
  58. Page 0059
  59. Page 0059
  60. Page 0059
  61. Page 0059
  62. Page 0059
  63. Page 0059
  64. Page 0059
  65. Page 0059
  66. Page 0059
  67. Page 0059
  68. Page 0059
  69. Page 0059
  70. Page 0059
  71. Page 0059
  72. Page 0059
  73. Page 0059
  74. Page 0059
  75. Page 0059
  76. Page 0059
  77. Page 0059
  78. Page 0059
  79. Page 0059
  80. Page 0059
  81. Page 0059
  82. Page 0059
  83. Page 0059
  84. Page 0059
  85. Page 0059
  86. Page 0059
  87. Page 0059
  88. Page 0059
  89. Page 0059
  90. Page 0059
  91. Page 0059
  92. Page 0059
  93. Page 0059
  94. Page 0059
  95. Page 0059
  96. Page 0059
  97. Page 0059
  98. Page 0059
  99. Page 0059
  100. Page 0059
  101. Page 0059
  102. Page 0059
  103. Page 0059
  104. Page 0059
  105. Page 0059
  106. Page 0059
  107. Page 0059
  108. Page 0059
  109. Page 0059
  110. Page 0059

powered by PageTiger