Page 0067

Page 66 DECEMBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

There are

more techniques and

forms of

quantitative

and

qualitative

r e s e a r c h

available.

The important

point

is that listening to your customer is critical to

offering excellence in service delivery and to

keeping customers. It also helps you attract

new customers by identifying their needs.

Careful listening will also let you target your

marketing messages more precisely. Most important of

all, you should receive the information you need to take appropriate

action.

Acting

What you learn

from these various

feedback mechanisms

might be

categorized into

two types of findings.

First there's

the knowledge that is nice to know but not

going to help you keep or retain customers. The

second type is knowledge that is usable and

will help you in your business activities. Obviously

it is important to discriminate between

the two, and try to attain as much as you can of

the second type. Look for findings that suggest

change in the following areas.

ATTENTION RETAILERS

SHORT + LONG TERM

BUSINESS LOANS

For:

Working Capital, Purchases, Equipment, Business Line of Credit

4.5%

www.retailersbank.com

From MANY PROGRAMS

AVAILABLE

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