Page 0071

Page 70 DECEMBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Keeping people waiting needlessly loses

customers more easily than checking them

out efficiently retains them.

Are you taking inventory of

the customer's payment? Are

you doing it efficiently? Are

you offering the customer the

choices of payment they desire

versus what you want? It

always amazes me to have my American Express

card out, ready for prompt point of purchase

payment, and to be asked: "Would you

prefer to use Mastercard or VISA, or open a

store charge?" NO! Why are you wasting my

time and irritating me? What is even more

amazing, is when you get the same question

and you're paying with cash in your hand.

The point of payment is a sensitive moment.

Seize the opportunity. Compliment the customers on

their purchases and efficiently accept their

payment. Listen to what they tell you -

whether it's about the product, their buying experience,

their frustration, or how happy you have made

them.

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$699 - WE DROPSHIP -

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Everything Online @ www.heavenlywholesale.com

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