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Page 72 DECEMBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Pre-sell Strategies

Think of your last five purchases and ask

yourself, did anyone offer you a reason or incentive

to come back or purchase again? Now,

think about your own business - your last five

point of

purchase

interfaces.

Did you

make any

offer or

p ro v i d e

any incentive?

What are

you prov

i d i n g that customer as an incentive to return? Do you

have a process installed to follow up and ask

your customer if they need more help or are

satisfied with their purchase experience? Don't

let your competition outsell you at this point -

or they'll retain not only their customers better,

but your as well!

In summary, understanding your customer is

the first and most important step toward

keeping customers in good times or bad.

Recognizing their current attitudes may well be

premised on preconditioned reactions to events

and experiences. Don't react, respond after listening. Taking

the time and using appropriate

listening techniques will result in useful steps

to help you meet the consumers' needs and fulfill their expectations.

FBcampaigns

Your Business Needs

SOCIAL MARKETING

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