Page 0079

Page 78 DECEMBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The best way to handle Fast

Freddies is to be polite, efficient

and, if you can, keep

them busy during the sales

transaction. Don't take their

time, unless it's focused on

expediting their departure.

Fast Freddies love efficiency

and can't tolerate slowness. To win a sale, ask

them to help expedite the process; they are

likely to pick up the pen and sign the contract.

On the other hand, drag-on (or overkill) is

likely to result in their saying they just have no

more time and will have to get back to you another day.

Sale lost!

WATCH FOR THEM. THEY ARE

COMING THROUGH YOUR

FRONT DOOR RIGHT NOW.

Slow Sally

Friendly, warm, and conversationally oriented,

Slow Sallies are the opposite of Fast Freddies.

Slow Sallies view the point of encounter

transaction as more of a social event than a

process. They tend to view the point of encounter

employee as a new-found friend and

want to exchange pleasantries. Indeed, Slow

Sallies want the conversation to go beyond the

pleasantries to more time-consuming topics.

Slow Sallies want you to reply, but more importantly,

want you to listen. The actual sale or

transaction is secondary to the "event." For

Slow Sallies, this "event" is what the day is all

about. They like people - especially those who

will let them talk and show interest.

Take your

Business to the

Next Level

You're losing business

if you're not

accepting credit cards

www.expmerchant.com

Rates as low as*

1.33% + transaction fees

• Compare lowest rates

with 7 major banks!

• Shop Real Processors

• Side-step All Hidden Fees

ONE FORM COMPARES

TOP PROCESSORS...

FREE!

COMPARE ONLINE FREE! Merchant Equipment Store™ is a registered

ISO/MSP of Deutsche Bank AG, New York

Index

  1. Page 0079
  2. Page 0079
  3. Page 0079
  4. Page 0079
  5. Page 0079
  6. Page 0079
  7. Page 0079
  8. Page 0079
  9. Page 0079
  10. Page 0079
  11. Page 0079
  12. Page 0079
  13. Page 0079
  14. Page 0079
  15. Page 0079
  16. Page 0079
  17. Page 0079
  18. Page 0079
  19. Page 0079
  20. Page 0079
  21. Page 0079
  22. Page 0079
  23. Page 0079
  24. Page 0079
  25. Page 0079
  26. Page 0079
  27. Page 0079
  28. Page 0079
  29. Page 0079
  30. Page 0079
  31. Page 0079
  32. Page 0079
  33. Page 0079
  34. Page 0079
  35. Page 0079
  36. Page 0079
  37. Page 0079
  38. Page 0079
  39. Page 0079
  40. Page 0079
  41. Page 0079
  42. Page 0079
  43. Page 0079
  44. Page 0079
  45. Page 0079
  46. Page 0079
  47. Page 0079
  48. Page 0079
  49. Page 0079
  50. Page 0079
  51. Page 0079
  52. Page 0079
  53. Page 0079
  54. Page 0079
  55. Page 0079
  56. Page 0079
  57. Page 0079
  58. Page 0079
  59. Page 0079
  60. Page 0079
  61. Page 0079
  62. Page 0079
  63. Page 0079
  64. Page 0079
  65. Page 0079
  66. Page 0079
  67. Page 0079
  68. Page 0079
  69. Page 0079
  70. Page 0079
  71. Page 0079
  72. Page 0079
  73. Page 0079
  74. Page 0079
  75. Page 0079
  76. Page 0079
  77. Page 0079
  78. Page 0079
  79. Page 0079
  80. Page 0079
  81. Page 0079
  82. Page 0079
  83. Page 0079
  84. Page 0079
  85. Page 0079
  86. Page 0079
  87. Page 0079
  88. Page 0079
  89. Page 0079
  90. Page 0079
  91. Page 0079
  92. Page 0079
  93. Page 0079
  94. Page 0079
  95. Page 0079
  96. Page 0079
  97. Page 0079
  98. Page 0079
  99. Page 0079
  100. Page 0079
  101. Page 0079
  102. Page 0079
  103. Page 0079
  104. Page 0079
  105. Page 0079
  106. Page 0079
  107. Page 0079
  108. Page 0079
  109. Page 0079
  110. Page 0079

powered by PageTiger