Page 0081

Page 80 DECEMBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Slow Sallies can be among your best repeat customers.

You just need to recognize that it is

worth your while to take your time with them

and that they really will purchase.

Of course, Slow Sallies come

in both sexes. They can be

found most often in areas

where retired and elderly

people dwell.

Loud Larry

Happy or unhappy, Loud Larries want everyone

to know they are there. Loud Larries want

attention, recognition, and to be the center of

the transaction. To some degree, the transaction

is also a social event, but one at which they are

the center of attention.

W h e n

h a p p y ,

Loud Larries

want

all to know

that they

are buying,

what they

are buying,

and from

whom. This

event can

be a happy

occasion,

like a wedding. However, when Loud Larries

are unhappy or feel they have been wronged,

they also want the whole world to know.

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