Page 0087

Page 86 DECEMBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued in next issue ...

Poor Pauls like explanations, road maps and,

most important of all, sympathy and affirmation.

Reply with reinforcement of the choice

they are about to make. Assure them that this is

the correct choice and direction in which they

should go. While they still may feel unsure,

your encouragement and methodological rationale will

help them affirm in their own way

that the purchase was the "right decision."

POOR PAULS WANT YOU

TO FIX IT FOR THEM -

MAKE THEM FEEL BETTER.

The same is

true with respect

to returns.

Poor

Pauls walk

in, goods in

hand like a

w o u n d e d

animal and

seeking help. Take charge. Take those goods

from Poor Paul and tell him everything is going

to be all right. You're on your way to winning

a friend and long-term customer because you

understand.

COSTUMES ARE YEAR 'ROUND MONEY MAKERS!

www.usacostumers.com

WHOLESALE

Costume Club

100'S IN STOCK

All Occassions

Fast Same Day Shipping

Flat Rate Delivery

Every Day's A Treat!

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