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HAVING come off a much

better than expected holiday

season there is great enthusiasm in the industry.

As it turned out many brick

and mortar retailers did well

as shoppers ventured out

for traditional shopping

experiences.

HOPEFULLY your stores will

be busy servicing shoppers

looking for special Valentines

Day gifts for their loved ones. The weather

across the country has been unseasonably

cold and that has hampered some sales.

When it snows in Florida, you know it's

bad!

BUT the good news is that Valentines

Day and Presidents Day are big retail

events and shoppers of all ages will be

out and about, or online to fill their wish

lists, whether it be gifts for others or for

themselves.

THE biggest benefactors of Valentines

Day will be jewelers and florists of course,

however many types of merchandise can

be marketed to your customers. Why

couldn't you gift a special fishing lure,

camping item or personal electronic

device to your loved one? Every store

needs to capitalize at a time when money

is being spent in the marketplace. That

means that YOU need to come up with

some brilliant gifting ideas at

your store. Decorate your

selling space for the holiday

and post up some great gift

ideas to lure the buyers in.

REMEMBER your business is

always competing with the big

box stores and online sellers

so focus on offering your

shoppers the special items

they need. You don't need to

compete with the standard

fare that is deeply discounted at the

majors. Be unique and creative and show

different items that are not readily sold

at your competitors. Your customers will

be more inclined to shop at your store

and you will be able to keep appropriate

margins so you can make money.

AS for Presidents Day, this always gets

the shoppers out as they look for deals

and discounts on many everyday items

and appliances that they may need. The

major stores do a lot of advertising for this

day, so make sure you piggyback on that

by getting them to stop at your business

as they're driving to Walmart!

OUR next issue will have big circulation

at ASD Marketweek at the Las Vegas

Convention Center. Please be sure to stop

by our exhibits at SU-1 and say hello, check

out our books and directories and pick up

a March magazine.

Across the land

this month is

known as the

month of love -at least for your customers. For us retailers it is

one of the first major holidays since the Christmas sales season.

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

RETAILERS FORUM is published monthly at

$50/year USA, $75/year foreign.

Entire contents copyright ©2017 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.

RETAILERS

FORUM

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.retailersforum.com

Includes: Website Links *

E-Mail Links * Printable PDF's

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

>> ON-LINE SOURCING

FROM THE PUBLISHER 36Years

1981-2017

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