Page 0041

forumworkshop

• The Almost Theres: An Almost There works

similarly to an airline frequent flyer program.

It rewards the repeat customer and gives a tangible reward

to those who "deserve" one. For

example, "Mr Junior John, I want to thank you

for being our customer again. In fact, because

this was your third purchase this year, you only

have to buy one more and you will receive the

fifth one free." You can create almost any Almost There

to bring a customer back.

KEY POINTS TO KEEPING

EXISTING CUSTOMERS:

• Pre-sell reminders and tactics

• Point of encounter delivery

beyond the promise

• Post-sell "window of opportunity"

return motivators

WINNING NEW CUSTOMERS

More and more, the battle has become one of

market share. What can you do to win new customers?

How can you attract new buyers?

Where will you get more business from this

year?

FORUM WORKSHOP

continued...

Page 40 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

20 Slot Inlaid Wooden Display

including: 1 doz plain

ash catchers, 1 doz brass ash

catchers & 100 2x12 bags

& 20 bundles of sticks

WE HAVE DISPLAYS!

$126

For information, telephone: 850-674-2054 • fax: 850-674-9051

For orders only:

Wholesale Only.

Tax I.D. # Required. 1-800-220-6712 • 1-877-451-3584

MIN. ORDER $50 Qualified Checks by Phone

Visit us at our web site at www.mysticalmoments.com

95

Want More Info? Circle #41 on page 11 • www.vendor411.com

Index

  1. Page 0041
  2. Page 0041
  3. Page 0041
  4. Page 0041
  5. Page 0041
  6. Page 0041
  7. Page 0041
  8. Page 0041
  9. Page 0041
  10. Page 0041
  11. Page 0041
  12. Page 0041
  13. Page 0041
  14. Page 0041
  15. Page 0041
  16. Page 0041
  17. Page 0041
  18. Page 0041
  19. Page 0041
  20. Page 0041
  21. Page 0041
  22. Page 0041
  23. Page 0041
  24. Page 0041
  25. Page 0041
  26. Page 0041
  27. Page 0041
  28. Page 0041
  29. Page 0041
  30. Page 0041
  31. Page 0041
  32. Page 0041
  33. Page 0041
  34. Page 0041
  35. Page 0041
  36. Page 0041
  37. Page 0041
  38. Page 0041
  39. Page 0041
  40. Page 0041
  41. Page 0041
  42. Page 0041
  43. Page 0041
  44. Page 0041
  45. Page 0041
  46. Page 0041
  47. Page 0041
  48. Page 0041
  49. Page 0041
  50. Page 0041
  51. Page 0041
  52. Page 0041
  53. Page 0041
  54. Page 0041
  55. Page 0041
  56. Page 0041
  57. Page 0041
  58. Page 0041
  59. Page 0041
  60. Page 0041
  61. Page 0041
  62. Page 0041
  63. Page 0041
  64. Page 0041
  65. Page 0041
  66. Page 0041
  67. Page 0041
  68. Page 0041
  69. Page 0041
  70. Page 0041
  71. Page 0041
  72. Page 0041
  73. Page 0041
  74. Page 0041
  75. Page 0041
  76. Page 0041
  77. Page 0041
  78. Page 0041
  79. Page 0041
  80. Page 0041
  81. Page 0041
  82. Page 0041
  83. Page 0041
  84. Page 0041
  85. Page 0041
  86. Page 0041
  87. Page 0041
  88. Page 0041
  89. Page 0041
  90. Page 0041
  91. Page 0041
  92. Page 0041
  93. Page 0041
  94. Page 0041
  95. Page 0041
  96. Page 0041
  97. Page 0041
  98. Page 0041
  99. Page 0041
  100. Page 0041
  101. Page 0041
  102. Page 0041
  103. Page 0041
  104. Page 0041
  105. Page 0041
  106. Page 0041
  107. Page 0041
  108. Page 0041
  109. Page 0041
  110. Page 0041
  111. Page 0041
  112. Page 0041

powered by PageTiger