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forumworkshop

Are there any magical answers? No.

However, there are some steps you can take,

techniques you can employ, and strategies

that work in winning new customers.

Winning new customers is usually the result of

many steps. Granted, some are fortunate

enough to have a new product or service innovation that

drives the market to their doorstep.

This is the exception. The rule is usually hard

work. So let's examine some methods which

might help you in the winning of new customers.

RESEARCH

Do you know where your customers are coming

from? Do you know the social-economic

status? What about their psychological makeup?

The more you know about your existing customer, the more clues you have to locate

new ones. Profiling your customers may mean

a customer survey, an analysis of addresses,

buying demographic data, focus groups, questionnaires,

etc.

Doing your market research should

lead you to the next logical steps:

approaches to going after those consumers

with similar characteristics who are

currently not your customers.

FORUM WORKSHOP

continued...

���

Page 42 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

SELL AUTHENTIC DESIGNER

HANDBAGS • CLOTHING • SHOES • JEWELRY

www.bagvendors.com

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