Page 0059

Page 58 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Having

had this

experie

n c e

t h r e e

out of

f i v e

t i m e s ,

and observing

o t h e r s

experiencing

the same inconvenience and frustration,

I thought pointing this out to the bank would

help. It didn't. So I don't bank there anymore. I

use the ATM at another bank right down the

street. This bank is just a bit smarter, and they

service their ATMs before 6:00 a.m. They view

ATMs as one of their primary services to their customers and one which deserves special attention.

They work smarter and take market

share.

Review your procedures. Were they designed

around the traditional work practices or current

customers needs? Don't give in to the old

way of thinking - that will only lose your market

share. One-up your competition by working smarter.

CREATE MOMENTUM

Ever notice how a crowd gathers?

Ever notice where they come from? A crowd

gathers because of momentum. People want

to be part of a success, event, or where others

are going. People don't want to be alone or

with the fading entity.

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