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Page 64 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Here are some examples

which may help stimulate

your own strategies and

tactics with respect to pricing.

Think about yourself

and your market and

which would you call or be

attracted to first.

Brand A Product & Service Pricing

Special Weekend Rate $49.00 per person

New York - Los Angeles

Fares from $299.00*

*Available 9/15-12/15 one way

Brand B Product & Service Pricing

$98.00 Sat. or Sun. per room

New York - Los Angeles

Fares from $598.00* and up

*Round trip and date restrictions

In the above examples, Brand A and Brand B

offer the exact same thing - but the offers are

expressed in different ways. What the consumer

sees is very different. Given that these

companies are in a price-oriented market, it's

easy to see that Brand A's phone is going to ring

first. If the rest of their service is equal to or superior

to Brand B's, they'll come out the clear

winner.

What can you do to price and present

your product & service offering

in its most competitive perspective?

EMPLOYEE EDGE

One of the most powerful forces in the battle to

take market share and customers from your

competitors is your workforce.

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customer contact

• Customizable discounts and

free shipping offers to retain

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