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Page 66 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Your point-of-encounter employees have both

the power of the infantry as well as the ability

to wage psychological warfare. Companies

that are market share leaders usually have the

"employee edge." Their employees are more

motivated, more customer-service oriented,

and more likely to bring you new customers

through providing a good first experience for

those who are trial customers. Esprit de corp is

something customers feel, notice, and remark

about to others. Companies become known for

their outstanding employees. This employee

edge creates a perception of a winner and generates momentum.

This momentum also helps

attract the best employees (by being such a

good place to work) and new customers (because

of the great employees). Momentum

leads to market share, because your company

stands out from the others.

To achieve the

employees edge,

you have to

begin at home.

Supervisors and

m a n a g e m e n t

often fail to communicate the

fact

that it is the customer

who pays

the employee as

a result of the

sale. Look within

your own practices to

see if you have a reward, recognition

or incentive procedure for those whose performance

is capturing the customers. If your

point-of-encounter employees need something

to help them help you, provide it.

Employee

of the

Month

THE LINGERIE SPECIALIST

~ Over 1,000 styles in stock! ~

• Lingerie sells year round

• We welcome small orders and

deliver worldwide.

• Many clearance items giving you

100% mark-ups.

• Large pro� ts

www.flirtywholesale.com

Half Cut Garter

Bustier $16.01

Hot V Neck Baby

Doll $13.34

Open Front Mesh

Baby Doll $9.23

Pink Bra - Panty

Set $7.80

Sexy Corset

$20.01

Sexy Polka Dot

Teddy $9.67

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