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Page 68 FEBRUARY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

HOW DO THEY LOOK?

Like an infantry that is victorious in appearance

(one-up on the competition), or like a beleaguered

battle group? Point-of-encounter people

who look good and feel good about their uniforms

and work environment (including employee

areas) perform better. If you want the

best performers, you have to attract them, train

them, and motivate them on to greatness. You

also have to be sure that how the customer sees

your employees helps give you the competitive

advantage.

Recognize that your most valuable asset is the

employee who gives your brand the competitive

edge by building customer loyalty through

their performance. Recognize it and reward it.

GAINING MARKET SHARE

• Examine all opportunities to work harder

• Review all procedures to work smarter

• Take the customers' perspective

with respect to both of the above

• Develop a plan to create momentum

• Look at what you can do

to outpackage your competition

• Reassess your pricing perception

in the marketplace

• Do everything possible to support

your employee edge

�����

www.auctionfinder.net

500 CATEGORIES

Buy � om exclusive contractor of the DLA for sale of surplus

and scrap assets of � e US Department of Defense

• Aircraft Parts

• Electrical Equipment

• Trucks & Vehicles

• Uniforms & Field Gear

• Medical & Dental

• Boats & Marine

BUY & SELL ONLINE

www.auctionfinder.net

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