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Page 62 JANUARY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

HOW TO RESPOND There are

no magical

words

or res

p o n s e s

for every

situation.

All I can

offer are

some general

guidelines

on your approach and tone of response.

How you respond will either ultimately keep

or lose that customer, make or break the sale.

Just as reading the customer, looking at the

cues, and timing the reply are a learned

process, so, too, is how to respond. Practice will

inevitably be of great value.

Here are some general suggestions on

how to respond based on the

consumer characters just described.

Fast Freddie - Be brief. Reach for their card, cash

or form. Show movement. Give them something to

do like "sign here."

Slow Sally - Be friendly. Listen. Speak slowly.

Ask questions.

Loud Larry - Use their names. Move efficiently.

Complement them. Never argue.

Lost Lucy - Show empathy. Reassure.

Provide suggestions. Help decide.

Poor Paul - Provide clear choice. Help with

decision. Reassure them of the decision.

THE LINGERIE SPECIALIST

~ Over 1,000 styles in stock! ~

• Lingerie sells year round

• We welcome small orders and

deliver worldwide.

• Many clearance items giving you

100% mark-ups.

• Large pro� ts

www.flirtywholesale.com

Half Cut Garter

Bustier $16.01

Hot V Neck Baby

Doll $13.34

Open Front Mesh

Baby Doll $9.23

Pink Bra - Panty

Set $7.80

Sexy Corset

$20.01

Sexy Polka Dot

Teddy $9.67

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