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Page 80 JANUARY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

CUSTOMERS,

CUSTOMERS, CUSTOMERS

Keeping Existing Customers

Regardless of what your product or service offering

is, retaining existing customers is usually

the most efficient manner in which to

have sales. Existing customers have many

choices and can never be taken for granted.

Today, you must not only perform to keep the

customer, but also need to give existing customers

a reason to return. You lose customers

for many reasons, some your fault and some

due to external circumstances. So keeping customers

becomes a dual strategy of eliminating

your faults and providing overwhelming reasons

to have the customer re-select your brand. Brand loyalty is extremely

difficult to

achieve due to the introduction

of many

new choices, a fiercely

competitive marketplace,

and a constantly

moving consumer target.

Why do some brands weather all the

storms and others go by the wayside? Is it

product/service quality? Is it pricing flexibility?

Is it new innovations? The answer is never

simple.

Frequently it takes a number of tactics

and strategies to achieve the objective.

To simplify this, let's focus on the key

steps to customer retention.

HAIR EXTENSION CLEARANCE

www.remywarehouse.com

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