Page 0011

AFTER the long winter it

seems like summer came upon

us pretty quickly this year!

If your store sells summer

clothing and accessories,

beach and recreation items,

this is your time to shine!

SHOPPERS are ready for a

great retailing experience and

it is your job to provide them

one. But what if your business

does not cater to summer fun? If you run

a variety type store there is no reason why

you shouldn't create a summer fun aisle.

There is good margins in pool equipment,

super soaker toys and the like and you

could be increasing your sales by offering

these items.

HOWEVER if you have a strictly seasonal

store and cannot figure a way to push

the envelope to summer items then

you should be using this slower time

to prepare your strategies for the next

season and eventually holiday sales. Make

this year different than past ones when

you promised to make a plan when you

were slow but procrastinated yourself

right into Christmas!

WHEN you make advance plans for

your business you will make better buying

decisions and better budgeting for your

store rather than rushing at the last

minute and often over paying

for inventory or missing out

on the hottest sellers because

they've sold out. Make your

checklists of what needs to be

done at your store.

ALSO it is important to think

about merchandise and the

summer brings with it some

of the largest trade shows in

the country where you should

be looking for the next "big thing". You

will also find that attending shows is

envigorating and will energize you for the

next season. And, don't forget perusing

trade magazines like this one and search

engines like www.wholesalesources.com.

FOR the last few issues I have been

encouraging you to "go after the business"

and be proactive in bringing buyers into

your store. With every season comes new

opportunies to increase our sales, make

new customers and expand our profits.

IN closing, we would like to wish all of

our readers and supporters a happy and

healthy Independence Day. We ask that

you share your thoughts and prayers to

our servicemen and women who have and

continue to sacrifice for us daily so that we

can enjoy the freedom and independence

that we cherish today.

Do You Have

the summertime blues?

With summer just now

kicking into gear this is a really great time for

retailers who sell fun-in-the-sun merchandise to prosper.

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

3forumpublishing@gmail.com>Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

RETAILERS FORUM is published monthly at

$50/year USA, $75/year foreign.

Entire contents copyright ©2018 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.

RETAILERS

FORUM

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.retailersforum.com

Includes: Website Links *

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FROM ANYWHERE 24/7

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FROM THE PUBLISHER 37Years

1981-2018

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