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Page 38 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

continued from last issue ...

Principle Five:

When in Doubt, Join Membership

To gain the favorable attention of the group's

power structure, join the membership committee.

Membership dues are the lifeblood of local

clubs like the chamber of commerce, Rotary

Club, and many professional associations. The

person who adds cash to the coffers gets the attention

of those in charge.

One public relations agency president rose

quickly to the board of directors of a chamber

of commerce through the membership route.

She joined the chamber's membership committee

and sent a letter to all her clients selling

them on the benefits of becoming part of the

chamber. She met with many key board members

and sought their advice on "how she could

help the chamber." When the chamber sold tables

for major luncheon events, she bought a

table and resold the seats to clients. It was hard

work, but she rose through the ranks. And she

won a great number of new clients - all influential

chamber board members - from the strategy

too.

Principle Six:

Visibility Through Volunteering

Whether it's politics, charitable arts groups, or

medical-related organizations, there is always

a need for people who can raise funds. These

are the folks who garner the attention of the

leaders.

Once entrenched in a committee, volunteer for

a specific project. Then use it as a vehicle to conduct

informational interviews with key people

inside and outside the organization.

ALL DOORS OPEN TO A VOLUNTEER

Do you have a particular interest or area of expertise

that would benefit an organization?

Suggest to the board that you'd like to form a

task force to investigate it. In effect you will be

forming your own committee. Then use the

task force to interview board members and

other potential linkages about the issue. Breakfast

and lunch with allies you are nurturing to

gain their input. Attend the board meeting to

issue your task force report. You may even

want to offer to turn the task force findings

over to the newsletter editor so the membership

can learn more.

You also can gain visibility by volunteering

your services to the program chairperson. That

person has a year's worth of speakers to book,

and you'll be taking weight off his or her shoulders

if you offer to fill a slot - or if you volunteer

your boss or client to serve as a speaker.

continued...

FORUM WORKSHOP

MARKETING SECRETS

Making Your Name Known with Self-Marketing

DON'T JOIN ANY CLUB

THAT WOULD HAVE YOU AS A MEMBER

7 Principles for Maximizing Membership Opportunities

How to Position Yourself for Success • My Niche is Better than Your Niche

MARKETING

SECRETS

Making Your Name Knowing with Self-Marketing

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