Page 0043

forumworkshop

Principle Seven:

If Your Group Doesn't Exist, Form It

When you discover that an organization

doesn't exist in an area where you want to form

linkages, take advantage of a golden opportunity and

form such a group. When you establish a

club, there is no need to work your way

up into the leadership - you are the leadership.

Catherine Wambach and Kevin Leap were partners

in an advertising and public relations

agency specializing in high-tech. When they

wanted to join a group to meet high-tech marketing

executives, they found no such group

existed. So they helped form one. In less than a

year, their Computer and Electronics Marketing

Association had nearly 100 members and

an average breakfast meeting attendance of 40

people. Through their efforts to obtain speakers

and publish the monthly newsletter, Wambach

and Leap have formed linkages throughout the

expansive high-tech community.

In New Orleans, the competition

between hotels is

very heated. But that

didn't stop Michele Hogan

Schmidt, public relations

director at the Sheraton

New Orleans Hotel and

Towers, from helping to

found a luxury hotel public relations

group.

FORUM WORKSHOP

continued...

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