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Page 44 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

Meetings are small and informal, usually with

8 in attendance. The public relations directors

discuss common problems, share tips on publicity opportunities,

and circulate good industry ideas they have discovered.

Forming linkages has paid off. When a travel

writer from Business Travel News stayed at the

Sheraton, Schmidt convinced the writer to visit

some of the other group members, such as

Michele Vachon of the Windsor Court Hotel.

Similar groups have now formed in other cities.

Deborah Purdy, a marketing executive, wanted

to join a small business networking group, but

she didn't like its practice of mandatory attendance

and high dues. She found a few other

disgruntled would-be members and formed her own group, making her own rules. Within

3 months, the organization was 35 members

strong and Purdy earned 2 contracts for her

company through the contracts she made.

Top Self-Marketing Secrets

7 Principles for Maximizing

Membership Opportunities

1. Strive to join groups in which you are one of

the few representatives from your profession or

corporate rank, rather than organizations comprised solely of professional

colleagues.

FORUM WORKSHOP

continued...

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