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Page 48 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Surprisingly, it's not always the superior work

that wins, but that which is packaged to catch

the judge's eye. Learn how to market your

entry by joining an organization's awards committee

(a thankless job, but a guaranteed nowaiting-list

group.) You'll learn deadlines,

criteria, and the frightening way awards are selected. Quickly.

Prepare For Fame

Most busy professionals

want to enter awards

competitions, but they

don't make their move

until deadline day. Then

they scurry around the

office trying to assemble

all the pieces of the entry

and quickly fill out the entry form - giving it

little thought. Many awards judges have rendezvoused

with last-minute entrants on freeway off-ramps

as they head to the judging site.

Find out when the awards competitions you

want to enter will be held and start preparing

months ahead of time. As you work on a special

project, think "award entry." Make notes as

you go to remind yourself of the specific project

obstacles you had to overcome so you can include them

in your application. In addition to

the job file, create an award entry notebook. Put

copies of the business or marketing plan,

budget, and pieces of the project in the notebook

so you have everything in one place when

it's time to enter. Being prepared puts you

ahead of the competition from the beginning.

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