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Page 54 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

4. Who, what, when, where, why, and wow!

More than just the facts, ma'am. What is the

something extra? It should make the judges say,

"Wow, this deserves an award!"

For a restaurant, one of the best "awards" is a

favorable restaurant review. Being reviewed is

always risky, because your eatery may get

panned. But Richard Giboney, vice president of

marketing for Restaurants

Unlimited, believes

that it is a risk

worth taking. He has

had a 100% success rate

in getting his collection

of specialty restaurants

reviewed, and he uses

the "wow" factor to get

the reviewer's attention.

"We have sent fact sheets printed on an

apron or an invitation attached to a box with

one of our chocolate whiskey cakes," says Giboney.

"We never want to be ignored."

5. We shall overcome. Part of your entry

should be a 30-word explanation of the obstacles

you overcame. Knowing budget or time

constraints will persuade judges to pin the ribbon

on your project over a more-impressive

entry that bears no rhyme or reason.

Another award-winning restauranteur is Scarlett

Rabalais, a hot dog stand owner. Scarlett received

a Giraffe Commendation from the

Giraffe Project Research Office, a volunteer

foundation that recognizes people who stick

their necks out to help others.

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