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Page 58 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Not only does she hire retired persons, who

most businesses would consider unemployable,

Scarlett has had to fight various zoning

laws to run her collection of hot dog stands. She

received national publicity after winning the

award including a feature story in the USA

Today Weekend magazine.

How To Take A Bow

Once you've won, be

advised that using your

trophy as a hood ornament

is out, but subtle

ballyhooing is definitely

in. Send a news release

to the local media, professional trade

journals,

alumni newsletters, and

your hometown newspaper, and write an article

about the award for your employee newsletter.

Then mail the newspaper clipping to

customers and potential clients, and route them

to your superiors. Circulate copies of congratulatory letters

you receive to your boss and subordinates,

with a "we won" memo.

Michelle M. Mueller, assistant vice president of

Titan Linkabit, capitalizes on her growing

recognition after an award victory by offering

to give a speech based on her expertise. "We

deal in government computer contracts and are

judged on our community presence. Using

awards as a springboard for that helps me do

my part," she says. After winning one award,

Mueller was asked to give a talk to the chamber

of commerce on marketing for small businesses.

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