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Page 62 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

When potential clients want to see samples of

your work, casually point out award-winning

projects. Whether it's a boss or a customer, a

3rd-party endorsement of your work will increase

your value.

In addition to making sure the

award has a prominent home

in your office, consider hanging

a large photograph of the

actual work in your company's

entryway. An architect's prizewinning

schematic, a writer's

award-winning article (with

the colorful cover of the magazine), or an engineer's

noteworthy design all make interesting

artwork and a centerpiece for discussion. Why

buy a Rembrandt when you can tout your fame

and create artwork as well?

Hold Your Own Competition

You know how much you like to

be recognized, so why not encourage

your company to sponsor a

competition of its own? Giving out

awards earns you recognition

from the entrants as well as from

follow-up publicity citing you and

your company as the sponsor.

A local Society of Psychiatric Physicians holds

an annual media awards luncheon to recognize

reporters who cover psychiatric topics. A letter

that invites all media to participate by sending

in copies of their articles on this important topic

makes reporters evaluate the coverage they're

giving to the subject.

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