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Page 66 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

5. Have duplicates of the award made to give to

others who were instrumental in the project.

6. Hold a competition of your own. Giving

awards to others earns you recognition among

the entrants.

Pleased To Media You

9 Lessons on Becoming the Quoted Expert

Some say Red Adair had a burning desire to be

famous. His exploits were featured in countless

television news shows, newspaper stories, and

magazine articles. John Wayne even made a

movie about his life. If your oil well is on fire

anywhere in the world, who would you call?

Everyone in the oil industry knows the answer

is Red Adair. Probably no one else even comes

to mind.

Who is the Red Adair in

your line of work? When

your customers describe

you, do they use terms

that set you apart from

your competition? Customers trust

a consultant

who does one thing and

does it very well. You

need to determine a specialized area of your

business in which you would like to be an expert.

Invest time and energy in researching this

area. Then constantly strive to earn media coverage

that positions you as this authority. If you

follow the steps outlined in this article, you will

be spotlighted in the media as the expert. It;s

unlikely Meryl Streep or Jack Nicholson will be

signed to make a movie about your life, but you

never know.

Start.

Grow.

Repair.

Our specialty is helping small and

mid-sized businesses achieve success.

Contact us for free consultation.

1-800-433-7002

info@forumba.comwww.forumba.com

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