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Page 72 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

After the subject, list your

name, title, and the organization you

represent. The

next line is the most critical.

Include a few words

about your credentials in

this topic - what your organization

does, what you

do with the organization,

awards you've won, relevant

accomplishments,

books you've written, or the cause you represent.

Include both your work and home telephone

numbers. Most will only call you during

regular hours, but remember that news is an

around-the-clock business. Being available is a

key to becoming a quoted expert. Below are

some hypothetical cards that could be sent to

the media.

Architecture Frank L. Left

Principal, Left & Gauche Architects

Designer of more than 100 office buildings

Work: (000) 000-0000 Home: (000) 000-0000

Baseball Cards Lotta Gumm

Owner, The Baseball Card Store

Has collection of 1 million cards

Work: (000) 000-0000 Home: (000) 000-0000

Bodybuilding I.M. Fitt

Owner, Fitt family Health Centers

Former state champion weightlifter

Work: (000) 000-0000 Home: (000) 000-0000

Divorce Marvin Bailey

Attorney at Law

Popular speaker on "Handle Your Divorce"

Work: (000) 000-0000 Home: (000) 000-0000

SELL AUTHENTIC DESIGNER

HANDBAGS • CLOTHING • SHOES • JEWELRY

www.bagvendors.com

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