Page 0075

Page 74 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The next step is to determine which media people

should receive the telephone cards. This depends on

your customer base. If you deal with

local customers, you should seek to attract local

coverage. If your customers come from the surrounding

region, then regional coverage is appropriate.

And, naturally, if you handle a

national or international clientele, then you can

seek this same level as a quoted authority.

A case in point. In the 1988

Olympics, the sporting world's

attention was focused on the

100-meter dash. The Canadian

sprinter Ben Johnson defeated

Carl Lewis of the United States,

only to be stripped of his title

when a drug test revealed that

he was using steroids.

Steroids became a hot topic with the media.

Journalists quickly scrambled on all levels to

find experts who could comment on these performance-enhancing

drugs. On the national

level, an "NBC Nightly News" or a Newsweek

magazine would go with a national authority

such as a researcher with a pharmaceutical lab.

On the local level, the local television news and

daily newspaper would attempt to localize the

story. If you were I.M. Fitt, a local fitness gym

owner who could articulately describe the pros

and cons of steroids, you would be an excellent

candidate to be the quoted expert. Editors and

reporters would find you because your card

was in their file.

After you have determined your appropriate

level - local, regional, national, or international

- put together a mailing list.

Premium Newer Release

DVD's - Wholesale

Pre-boxed premium bundles supplied

to video stores, rentals, eBayers,

retail variety stores and more.

Lowest Bulk Pricing

100's of Titles

Premium pre-packs of 5 to 100 dvd's • As low as $6.50 ea

Budget packs as low as $3 ea

www.bundledvd.com

Index

  1. Page 0075
  2. Page 0075
  3. Page 0075
  4. Page 0075
  5. Page 0075
  6. Page 0075
  7. Page 0075
  8. Page 0075
  9. Page 0075
  10. Page 0075
  11. Page 0075
  12. Page 0075
  13. Page 0075
  14. Page 0075
  15. Page 0075
  16. Page 0075
  17. Page 0075
  18. Page 0075
  19. Page 0075
  20. Page 0075
  21. Page 0075
  22. Page 0075
  23. Page 0075
  24. Page 0075
  25. Page 0075
  26. Page 0075
  27. Page 0075
  28. Page 0075
  29. Page 0075
  30. Page 0075
  31. Page 0075
  32. Page 0075
  33. Page 0075
  34. Page 0075
  35. Page 0075
  36. Page 0075
  37. Page 0075
  38. Page 0075
  39. Page 0075
  40. Page 0075
  41. Page 0075
  42. Page 0075
  43. Page 0075
  44. Page 0075
  45. Page 0075
  46. Page 0075
  47. Page 0075
  48. Page 0075
  49. Page 0075
  50. Page 0075
  51. Page 0075
  52. Page 0075
  53. Page 0075
  54. Page 0075
  55. Page 0075
  56. Page 0075
  57. Page 0075
  58. Page 0075
  59. Page 0075
  60. Page 0075
  61. Page 0075
  62. Page 0075
  63. Page 0075
  64. Page 0075
  65. Page 0075
  66. Page 0075
  67. Page 0075
  68. Page 0075
  69. Page 0075
  70. Page 0075
  71. Page 0075
  72. Page 0075
  73. Page 0075
  74. Page 0075
  75. Page 0075
  76. Page 0075
  77. Page 0075
  78. Page 0075
  79. Page 0075
  80. Page 0075
  81. Page 0075
  82. Page 0075
  83. Page 0075
  84. Page 0075
  85. Page 0075
  86. Page 0075
  87. Page 0075
  88. Page 0075
  89. Page 0075
  90. Page 0075
  91. Page 0075
  92. Page 0075
  93. Page 0075
  94. Page 0075
  95. Page 0075
  96. Page 0075
  97. Page 0075
  98. Page 0075
  99. Page 0075
  100. Page 0075
  101. Page 0075
  102. Page 0075
  103. Page 0075
  104. Page 0075

powered by PageTiger