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Page 76 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Send each journalist on your list one card

per subject along with a short note.

Here is an example from I. M. Fitt,

our local exercise gym owner:

Date

Fitt Family Health Center

1234 Main Street

Anytown 98765

Mr. Perry Black

News Editor

Daily World

PO Box 111

Anytown 98765

Dear Mr. Black:

If you need a source on bodybuilding,

weightlifting, fitness training, or steroids,

please feel free to call me.

As a former state weightlifting champion and

the owner of a local fitness gym, these are areas

where my expertise may be of value to you.

It would be a pleasure to provide you with information or

to suggest others who could help.

Enclosed are a telephone index card and a business card

for your use.

Yours cordially,

I. M. Fitt

Owner

Enclosure

The key is to be short and to the point. Stress

what is in it for them. Promise not only to provide information

but also assistance in finding

others who can help. This demonstrates that

your interests are not totally self-serving.

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