Page 0085

Page 84 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The conversation would go something like this:

Fitt: Hello, is this the Eyewitness News assignment desk?

Desk: Yes it is, how can I help?

Fitt: My name is I. M. Fitt. I own the Fitt Family

Health Centers. Perhaps you might be interested

in a local angle on Ben Johnson's being

disqualified from the Olympics. If you are, I am

a former state weightlifting champion and I

know a lot about steroids. I would be happy to

provide your reporter with information or an

interview.

Desk: We might be doing something on the

Johnson story. How do you know about

steroids?

Fitt: We teach seminars on the pros and cons of

steroids at our gym. Many young football players

and track stars don't know steroids are time

bombs that cause early death.

Desk: Let me get your phone number. We may

use you.

Scan the morning newspaper. Examine

what is on this week's

cover of Time and Newsweek.

Whatever is making the headlines

is good material for local news,

but they need hometown experts.

This is where you come in.

Coauthor Henry represented Target Stores

when the company introduced the retail chain

with 8 simultaneous store openings in California. Although

the chain was well-known in the

Midwest, awareness was virtually nil on the

West Coast. Henry's job was to keep Target in

the news for 8 weeks before the opening.

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