Page 0087

Page 86 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The first few weeks were relatively

easy. Henry worked with

the media to cover various angles

including mass hirings, 8 simultaneous

remodeling projects,

scholarship competitions, and

charitable donations to art institutions. After 5

weeks the media began to get tired of hearing

that the Target Stores were going to open.

So Henry scanned the daily headlines for an

idea. That week a national truck strike began,

and Henry checked how it would affect the

local Target openings. Store officials said the

truck strike would slow them down but not

stop the openings. Henry arranged for a Target

store manager to be interviewed on the evening

news with that local comment on the national

trucking strike story.

Lesson 3:

A Primer On News Releases

Some say the news release is dead. Actually, it

isn't even sick. When you want to position

yourself as an expert with the media, the news

release can play an important role. A news release

is a useful tool for announcing promotions, upcoming

events, and new products. We

call this the Chinese Water Drip Torture Approach

to publicity: little drips and drops of articles that mention your name.

News releases work where there is a section of

a newspaper or magazine that devotes itself to

publishing little blurbs culled from the stacks

of news releases. So by all means, use this selfmarketing strategy.

Build Your Own Website

&

Shopping Cart in 15 Minutes!

All In One E-Commerce Solution - to Build, Promote & Grow Your Online Store!

Easy to use!

100's of pre-made templates.

• Manage Inventory

• Smart E-Mail Marketing

• Sell Everywhere: Amazon,

eBay, facebook

• Real Time Shipping

• Accept Credit Cards

• Search Engine Optimization

• Social & Mobile Commerce

FREE TRIAL

www.e-storesites.com

Index

  1. Page 0087
  2. Page 0087
  3. Page 0087
  4. Page 0087
  5. Page 0087
  6. Page 0087
  7. Page 0087
  8. Page 0087
  9. Page 0087
  10. Page 0087
  11. Page 0087
  12. Page 0087
  13. Page 0087
  14. Page 0087
  15. Page 0087
  16. Page 0087
  17. Page 0087
  18. Page 0087
  19. Page 0087
  20. Page 0087
  21. Page 0087
  22. Page 0087
  23. Page 0087
  24. Page 0087
  25. Page 0087
  26. Page 0087
  27. Page 0087
  28. Page 0087
  29. Page 0087
  30. Page 0087
  31. Page 0087
  32. Page 0087
  33. Page 0087
  34. Page 0087
  35. Page 0087
  36. Page 0087
  37. Page 0087
  38. Page 0087
  39. Page 0087
  40. Page 0087
  41. Page 0087
  42. Page 0087
  43. Page 0087
  44. Page 0087
  45. Page 0087
  46. Page 0087
  47. Page 0087
  48. Page 0087
  49. Page 0087
  50. Page 0087
  51. Page 0087
  52. Page 0087
  53. Page 0087
  54. Page 0087
  55. Page 0087
  56. Page 0087
  57. Page 0087
  58. Page 0087
  59. Page 0087
  60. Page 0087
  61. Page 0087
  62. Page 0087
  63. Page 0087
  64. Page 0087
  65. Page 0087
  66. Page 0087
  67. Page 0087
  68. Page 0087
  69. Page 0087
  70. Page 0087
  71. Page 0087
  72. Page 0087
  73. Page 0087
  74. Page 0087
  75. Page 0087
  76. Page 0087
  77. Page 0087
  78. Page 0087
  79. Page 0087
  80. Page 0087
  81. Page 0087
  82. Page 0087
  83. Page 0087
  84. Page 0087
  85. Page 0087
  86. Page 0087
  87. Page 0087
  88. Page 0087
  89. Page 0087
  90. Page 0087
  91. Page 0087
  92. Page 0087
  93. Page 0087
  94. Page 0087
  95. Page 0087
  96. Page 0087
  97. Page 0087
  98. Page 0087
  99. Page 0087
  100. Page 0087
  101. Page 0087
  102. Page 0087
  103. Page 0087
  104. Page 0087

powered by PageTiger