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Page 88 JULY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued in next issue ...

But a news release is the wrong approach to

garner a big interview, which is the publicity

jackpot.

News releases don't result in big interviews or

features because the media knows you mass

produced them and sent them to everybody. To

feature you, the media wants an exclusive, a

news angle offered to them and them alone. To do this, use a query letter. Less is more with

query letters to the media. In less than one page

you tell what the story idea is and why you are

the best person to interview.

So what do you want, quantity or quality? Little

name mentions or a BIG splash? The answer

is both. They both serve to position you as the

expert. The more times your name is seen, the

more recognized your name will become.

TO HELP YOU WITH YOUR

SELF-MARKETING, WE WILL

SHOW YOU A SAMPLE

NEWS RELEASE

IN OUR NEXT ISSUE.

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Tax Credit Services

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job-based tax credits that can result in significant savings for your business.

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