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WHAT a great run we have

had over the last few decades

and I appreciate being able to

service the marketplace for

so many years and cherish

the friendships and business

relationships made. It's good

to still be around!

HERE is what we know about

our current market. Retailing

is changing and evolving faster

than ever. With the economy strong and

employment at high numbers consumers

have money and we need to be creative to

get them shopping with us.

EVERY store needs to seriously consider

having an online presence if you don't

already have one. The younger generation

are not mall rats like past ones and while

they will shop at brick-and-mortar stores

they will also do a great deal of their

buying online. And that is not only young

people. Every age group is shopping online

and it is important that they do not pass

you over when buying.

THERE are good days ahead of us.

With money circulating more freely and

consumers having more disposable

income we should see our sales increase

along with our profits. It is all about

stocking up on the right merchandise that

our customers want that will make the

difference in our success at

the cash register.

THIS month we celebrate

both Dads and Grads. This is

a double win for retailersas

there are gifts of all sorts that

will be needed. Gifts for dads

range from sporting goods,

grilling supplies, lazy boys,

auto accessories and the like.

GRADS come in all sizes

and ages from pre-schoolers who may

want the latest Princess playhouse to

high school and college grads who may be

eyeing that new Lexus or Mercedes.

IT'S important that your store has the

right mix of inventory to satisfy shoppers

looking for gifts. While you may not have

room for a Lexus or Mercedes in your

space, you need to make sure you have

proper gift selections for all ages.

MAKE sure that your displays and

windows have signage inviting shoppers

to come in and look around. The key is

getting them through the door.

BE creative with your inventory.

Repurpose items to make special gifts by

filling mugs or glasses with items, adding

a bow and writing Happy Father's Day!

Here you now have an inexpensive gift

that makes you money and depletes your

inventory. Sell creatively this month!

Thank You for such a great response

to last issue where

we celebrated our 37th anniversary of Forum Publishing.

It was quite a milestone and I want to give my thanks.

SALES & MARKETING

Gregory Brown

Tom Richards

Scott Savitt

Martin Stevens

OFFICE MANAGER

Leah C.

PRODUCTION

Lisa Maresca-Smith

CREDIT DEPARTMENT

Kristine Hines

CIRCULATION

Discount Reading Svc.

LITERARY STAFF

Patricia Luebke

Jason Meyers

Rachel Spearman

COLOR PRODUCTION

Anchor Imaging

PRINTING

Composing Room

ART DIRECTION

Gregory Stevens

Martin Stevens

OVERSEAS OFFICE

Trade Channel

N.W. Guineastr 30

2022 PA Haarlem

Netherlands

+31-23-531-90-22

Published Monthly by:

Forum Publishing Co.

383 East Main Street

Centerport, NY 11721

Tel: 631/754-5000

Fax: 631/754-0630

forumpublishing@gmail.com

www.retailersforum.com

RETAILERS FORUM is published monthly at

$50/year USA, $75/year foreign.

Entire contents copyright ©2018 by

Forum Publishing. Publisher assumes no

responsibility for contents herein. First and

third class postage paid at Centerport, NY.

Bulk mail paid at NY, Brookfield, WI and

Hooksett, NH under private mail indicia via

publication mailing.

RETAILERS

FORUM

The entire issue of

Retailers Forum Magazine

is posted on-line at

www.retailersforum.com

Includes: Website Links *

E-Mail Links * Printable PDF's

ACCESS OUR MAGAZINE

FROM ANYWHERE 24/7

>> ON-LINE SOURCING

FROM THE PUBLISHER 37Years

1981-2018

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