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forumworkshop

How do you do good work for the clients you

have and still find time to land more clients?

Plus, after you pay the bills, there's no money

left for marketing. But there is an answer. We

will show you how with our 15-step Self-Marketing

Formula. Before we discuss the steps, we

need to examine the philosophy behind SelfMarketing Secrets.

Debunking the Good Work Myth

A myth is a traditional story that concerns supernatural

events. Almighty Zeus, rewarding

good and punishing evil from his court on

Mount Olympus, was one myth the ancient

Greeks used to explain their world. Myths are

different from legends, which are about human

actions, and different from fairy tales, which are

inventions to amuse or to teach. Myths explain

what can't be explained.

For many professionals, what attracts clients

can't be explained, which is understandable.

Most are not formally educated in marketing.

If they are, this type of marketing is rarely covered

in college courses. Marketing a service is

different from marketing a product. For one

thing, profit margins are smaller and don't

leave much room for marketing budgets. Even

if there is money, typical advertising sends out

the wrong messages. For many service firms,

hard-sell advertising just doesn't look professional.

FORUM WORKSHOP

continued...

Page 42 JUNE 2018 | RETAILERS FORUM MAGAZINE

Invoice Discounting

for Retailers & Wholesalers

• IFG helps you turn your quality current commercial accounts

receivable into immediate cash.

• Our solution converts your sale that may have 30- to 45-day

payment terms into a "cash-on-delivery" sale. As a result, you

have the funds needed to finance and grow your business.

• The IFG invoice discounting solution provides you with a unique,

user-friendly "use-it-as-you-need-it" financing alternative.

• IFG leaves YOU in control of your business and of how much you

use the IFG service - there are NO long-term commitments and

NO monthly minimums. You sell us accounts receivables only

when you need immediate cash.

• If you are a supplier of goods and/or services and wish to

accelerate your cash flow, contact us today.

www.fundingoffices.com

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