Page 0059

Page 58 JUNE 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

"Finally, the professor rose with an air of satisfaction

and said, 'Yes, I was right in the first

place. It is obvious that the second equation follows

the first.'" (From Treasury of Humor by

Isaac Asimov. Copyright 1971 by Asaac Asimov.

Reprinted by permission of Houghton

Mifflin Co.)

Laplace often wrote in Celestial Mechanics, his

five-volume book on how the universe functioned,

a mathematical equation followed by

the line, "From this it is easy to see," and then

moved on to the next equation. But it was not

all that easy for the readers to see.

We hope it will be obvious why the Self-Marketing

Formula works. Diane used this formula

to found her public relations firm, the Gage

Group. In eight years the firm has grown from

just Diane at her

kitchen table to eight

employees in a riverfront

office building. Instead

of forming his

own firm when he left

the big public relations

agency, Henry joined

an advertising and public

relations firm that

specialized in handling

home builders. His mission was to use the formula

to diversify the firm. When he left six

years later, he was executive vice president and

the client list included Marriott, Sunkist, and

the Super Bowl. He helped the agency grow

from just over $4 million in billings and 10 employees

to more than $10 million in billings and

30 employees.

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Sexy Polka Dot

Teddy $9.67

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