Page 0079

Page 78 JUNE 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

You also can position by single or combined demographic group.

You can be the women's expert,

the senior citizen expert, the Asian expert,

or even the Asian women's senior citizen expert.

Geographic considerations like the Gulf

Coast expert or Seattle expert, or industry considerations like

the hotel expert or auto-wrecking

yard expert should also be considered in

your positioning.

An important final point - a positioning statement has

to be brief. "Light, tight, and bright"

is how one magazine editor describes it. Your

positioning statement will not

define the total you. We are all

complex creatures, and volumes

would not do us justice.

Don't worry, you can and probably

will need to handle other

types of business and clients. However, the positioning is

the slot that will get your name remembered

in the prospect's mind.

Top Self-Marketing Secrets

HOW TO POSITION YOURSELF FOR SUCCESS

1. Don't believe the myth that if you do good

work, new business will land on your doorstep.

2. People only believe you are good

if they have heard of you.

3. People hire people,

so you must market yourself.

4. Do your homework to find out

who you should market to and

what they want from your profession.

5. Determine a positioning strategy

that will differentiate you from

everyone else in your service category.

Premium Newer Release

DVD's - Wholesale

Pre-boxed premium bundles supplied

to video stores, rentals, eBayers,

retail variety stores and more.

Lowest Bulk Pricing

100's of Titles

Premium pre-packs of 5 to 100 dvd's • As low as $6.50 ea

Budget packs as low as $3 ea

www.bundledvd.com

Index

  1. Page 0079
  2. Page 0079
  3. Page 0079
  4. Page 0079
  5. Page 0079
  6. Page 0079
  7. Page 0079
  8. Page 0079
  9. Page 0079
  10. Page 0079
  11. Page 0079
  12. Page 0079
  13. Page 0079
  14. Page 0079
  15. Page 0079
  16. Page 0079
  17. Page 0079
  18. Page 0079
  19. Page 0079
  20. Page 0079
  21. Page 0079
  22. Page 0079
  23. Page 0079
  24. Page 0079
  25. Page 0079
  26. Page 0079
  27. Page 0079
  28. Page 0079
  29. Page 0079
  30. Page 0079
  31. Page 0079
  32. Page 0079
  33. Page 0079
  34. Page 0079
  35. Page 0079
  36. Page 0079
  37. Page 0079
  38. Page 0079
  39. Page 0079
  40. Page 0079
  41. Page 0079
  42. Page 0079
  43. Page 0079
  44. Page 0079
  45. Page 0079
  46. Page 0079
  47. Page 0079
  48. Page 0079
  49. Page 0079
  50. Page 0079
  51. Page 0079
  52. Page 0079
  53. Page 0079
  54. Page 0079
  55. Page 0079
  56. Page 0079
  57. Page 0079
  58. Page 0079
  59. Page 0079
  60. Page 0079
  61. Page 0079
  62. Page 0079
  63. Page 0079
  64. Page 0079
  65. Page 0079
  66. Page 0079
  67. Page 0079
  68. Page 0079
  69. Page 0079
  70. Page 0079
  71. Page 0079
  72. Page 0079
  73. Page 0079
  74. Page 0079
  75. Page 0079
  76. Page 0079
  77. Page 0079
  78. Page 0079
  79. Page 0079
  80. Page 0079
  81. Page 0079
  82. Page 0079
  83. Page 0079
  84. Page 0079
  85. Page 0079
  86. Page 0079
  87. Page 0079
  88. Page 0079
  89. Page 0079
  90. Page 0079
  91. Page 0079
  92. Page 0079
  93. Page 0079
  94. Page 0079
  95. Page 0079
  96. Page 0079
  97. Page 0079
  98. Page 0079
  99. Page 0079
  100. Page 0079
  101. Page 0079
  102. Page 0079
  103. Page 0079
  104. Page 0079
  105. Page 0079
  106. Page 0079
  107. Page 0079
  108. Page 0079
  109. Page 0079
  110. Page 0079

powered by PageTiger