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Page 82 JUNE 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Committees give you a chance to show your

stuff (not just swap business cards), plus an opportunity

to get to know all of the members.

Use your status as a group member to seek advice

from key players inside and outside the organization.

Here are some recommendations to

accomplish all that and more.

Principle One:

Aspire Higher When Joining Up

Try to join groups in which you are one of the

few representatives from your profession or

corporate rank, rather than organizations comprised solely of professional

colleagues.

It was Groucho Marx who sent the telegram,

"Please accept my resignation. I don't want to

belong to any club that would accept me as a member." We don't recommend being that

snobbish, but it pays to aim above your station

in selecting groups to join. If you know almost

everyone in a group, or everyone flocks to meet

you like a hungry car salesman when you arrive, it is time to investigate other groups.

If you are a female marketing professional who

represents health care firms, it might be wise to

join a group of health care communicators. But

your time might be even better invested by

joining women in health care administration

so that you can get

to know, on a personal level, the

decision makers. You'll learn the

hot spots within their organizations

that affect whether or not

there is the need or the budget to

contract for outside marketing.

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