Page 0087

Page 86 JUNE 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The time they spent together gave the vice president a

chance to get to know the potential volunteer

on a personal level. A week later she

called back and asked her to serve on a new

committee that would provide a grant to an upand-coming

woman-owned business. Serving

on the committee were extremely well-known

women in the community - just the type of

leaders the public relations professional

wanted to meet.

When you are checking out a group,

some key points to determine are:

size of membership; image within the

community or industry; "known activists"

within the organization in leadership

positions; your ability to obtain high visibility

If the group appears

worth your

time and energy,

proceed to the 2nd

step. Attend a meeting

and approach

one of the group's

friendlier leaders.

Tell the leader you are impressed by the good

things you have heard about the group. Then

ask if it is a good group to join. Let the leader

sell you on joining the group. When you join,

tell the membership people that this leader convinced

you to join. This serves 2 purposes. It allows

you to break the ice with a key leader.

Then when you join, the leader feels responsibility

toward you. After all, it was thanks to the

leader that you joined the club.

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