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Page 88 JUNE 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Principle Three:

Mingle, Mingle, Mingle!

It is more important to attend a club's social

hour than the meeting itself. When pressed for

time, you'll make more contacts and perhaps

even learn more if you arrive promptly for the

social period and cut out before the speaker.

What is the best way to work a room?

Make a sport of it. The following

6-point plan of attack works best:

1. Think gamesmanship.

Make a "beat-the-Clock"

game out of mingling and

see how many potential

alliances you can make at

each club meeting.

2. Surpass personal best. Prepare for the game

of meeting potential alliances like a runner

psychs up for a race. Aim for your personal best

each outing, always increasing the number of

"contacts per allotted minutes" from your last

performance.

3. Double-team them. Don't congregate with

people you know. To make meeting new people

easier, consider working a room with an ally.

You can introduce each other to potential linkages.

4. Use zone coverage. If several people from

the same company attend an event, spread out

at various tables. This forces you to meet more

people. Often a company will "buy a table" of

8 or 10 seats. It is fine to symbolically buy the

table, but ask to distribute the people to different tables.

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