Page 0077

Page 76 MAY 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Basically, exhaust any and every

conceivable channel of communicating your

idea and need. And expect nothing for your

efforts. That way you may be surprised,

but won't be disappointed.

SELLING THE PLAN

TO OUTSIDERS

Once you realize you can't secure the funds the

store requires from your personal wealth, you

get promoted to salesperson. Selling yourself

and your idea to family and friends poses a

challenge easily met. You know these people,

know what excites them, and frightens them.

So you know how to talk to them. And they

know you, for better or worse, so they have no

illusions for what and by whom their money

will be spent.

When you approach strangers for funding, it's

a much different game. Until they've had a

chance to thoroughly review your plans, all

they know is that you want some of their

money. The impression you make, as much as

your store concept and business plan, will win

or lose their support. The entrepreneur presents

himself as a person who knows what he's

doing., where he wants to go with the store,

and how he will get

there. Everything about

how you present yourself

to these strangers,

from the way you dress

to how you field questions

you have no idea

how to answer, will help

or hurt the financial picture.�Build

Your Own

ONLINE STORE

Easiest & Most Cost Effective Store Builder Anywhere!

• Easy to Use

• Inexpensive

• No Contracts

• Great Support

• Increase Sales

• Auto Back-ups

www.estorebuilders.net

Try it FREE

For 14 Days!

No Credit

Card

Needed

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