Page 0081

Page 80 MAY 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

Also emphasize what you'll bring to the project

in money, time, and commitment. Reiterate the

optimism your research allows and do your

best to address any concerns expressed. When

offered criticism, consider its merits. Never take

it personally or grow aggressively defensive.

Remember, a professional always remains cool

under pressure. The person who can't handle a

little flack in a conversation promises to crumble

when the inevitable business crisis presents

itself. That's not the entrepreneur who wins investors to her ideas.

When the meeting is over, express sincere

thanks for the other's time and interest in your

idea. Hopefully your winning personality, confidence, and

professionalism will allow you to

leave with the promise of the funding. If not,

you should have learned from the experience.

Always follow up on anything promised during

the interview, and comply promptly with

any application requirements. When things go

well, a letter of thanks is always a nice touch.

A PLANNING CROSSROADS

When you've exhausted all

your financing

options, you'll come

to a crossroads in the

planning stage of your

store. If you've been

able to secure adequate

funding, you can get to work filling in the details of

your business plan and setting them in

action. You'll need to rework your budget in

consideration of the payment arrangements

you've made with any lenders.

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