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Page 92 MAY 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued in next issue ...

Finally, request information about any upcoming

advertising programs, promotional campaigns,

or co-op requirements. Request your

contact mail you anything that's available, immediately.

The material may help with your

promotional plans.

Before you're ready to take delivery on the

goods, you must prepare the space for them in

2 areas of your store: on the sales floor and in

the warehouse. If shelving isn't part of the renovation

project, determine your needs and

order what's necessary. The same for display

racks and other floor fixtures. You want to be

ready as soon as the goods arrive.

Next, for your pricing responsibilities. Unless

you plan on your store being one where the

customer who must ask cost has no business coming in, every item needs to be ticketed with

your selling price. First, ask your suppliers if

they will supply pre-ticketed merchandise.

Some do, for a fee. If not, it's your responsibility

to go through this rather labor-intensive

process. How you handle this should be based

on whether or not you'll be using a computer

system for sales and inventory management.

The most difficult part of

setting up a computerized

system is entering all the products

you sell into that system.

Even if you decide to use bar coding for product

ID and price information, you or an employee

must enter a price and description for

every SKU (stock-keeping unit) in the store, as

well as the number of each item you have on

hand.

BENEFITS OF MEMBERSHIP

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