Page 0053

Page 52 MAY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The Davis Frame Company experienced a

record year in 1991, at the height of the

recession and in the middle of a depressed

housing market. They prove market and

financial performance can be achieved in

bad times as well as good for those who

understand the customer's needs.

GRAND MET/PEARLE, INC.

The world's largest optical retailer

of eyewear and eyecare products

understands they cannot survive without

continued customer satisfaction.

On the other hand, if Pearle satisfies its

youngest customer, they can remain a customer

for life. To do so, Pearle invests heavily in an extensive customer

tracking system called

the PRO System. This

system updates customer

records and

keeps track of inventories.

After all, having

what the customer

wants in stock or at the point of encounter is essential

in a business where the total decision

may occur spontaneously and the transaction

takes less than an hour.

Pearle provides its point-of-encounter employees multiple

seminars and training courses on

such multiple seminars and training courses on

such subjects as service excellence and effective

sales techniques. �

SELL AUTHENTIC DESIGNER

HANDBAGS • CLOTHING • SHOES • JEWELRY

www.bagvendors.com

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