Page 0059

Page 58 MAY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The program provides techniques to overcome

adversities and centers on adopting a customer-focused

attitude that empowers pointof-encounter

employees to act to recover the

customer. It further provides an economic perspective

for the employee that ties customer

satisfaction to revenue generation.

Pearle's sales approach emphasizes

point-of-purchase merchandising that

also represents its quality image.

Its locations feature

pop-up displays,

poster, stanchions

and color photo offers,

all displaying

tastefully and offering

good values. Its

employees are trained to provide answers,

service and fulfillment of the in-store offer. This

in-house store merchandising is an opportunity

often missed by quality-oriented firms who

think an empty store or a lack of sales promotional materials

means a quality look. Not only

do some miss some revenue-generating opportunities,

they miss consumer's need perhaps to

purchase more or desire additional products or

service.

Grand Met, Pearle's parent company, extends

a philanthropic philosophy of doing something

for the community it services through a variety

of charitable endeavors, including providing

eyecare for many who can't afford it. All of

these factors help keep Pearle a winner where

it counts - with the customer - of all ages and

types.�

FBcampaigns

Your Business Needs

SOCIAL MARKETING

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