Page 0077

Page 76 MAY 2018 | RETAILERS FORUM MAGAZINE

forumworkshop

FORUM WORKSHOP

continued...

The Share Across America/.S. Savings Bond

program has been so well received by consumers

that Stouffer's is the single largest

provider of U.S. Treasury, banks and the armed

forces. In fact, Stouffer's efforts here earned

them the first Kate Smith Award given by the

Treasury for promotion of investment in Savings Bonds.

Other consumer marketing concepts - such as

sponsoring the weather in USA Today, Wall

Street Journal and on the Weather Channel -

provide consumers with yet another reason to

feel good about the Stouffer brand. Supporting

major local charities with their hotel openings,

and providing secretaries incentives to book

Stouffer rooms are still more examples of this

winning strategy.

Stouffer Hotels lives up to the goal of its parent,

Nestle S.A., to be the very best in its service category.

TOYOTA MOTOR COMPANY/LEXUS

When Toyota Motor Company introduced the

Lexus, they did so in an extraordinary manner.

Toyota at first knew they had a problem. They

recognized that in the United States market and

others they did not have a reputation for building

larger cars, luxury cars, or cars in a high

price range.

ATTENTION RETAILERS

SHORT + LONG TERM

BUSINESS LOANS

For:

Working Capital, Purchases, Equipment, Business Line of Credit

4.5%

www.retailersbank.com

From MANY PROGRAMS

AVAILABLE

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