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Page 44 OCTOBER 2017 | RETAILERS FORUM MAGAZINE

forumworkshop

When it's new, just about everyone who passes

that way will notice the message. Since these

signs usually end up in places where crowds

pass and linger, a good share of those exposed

to the sign will investigate what it has to say.

Unlike your store sign, which must stand and

identify your store for years, the same billboard

advertisement in the same location will lose it's

impact over a much shorter period of time.

People will soon fail to notice it. If you plan to

use these signs as a means of advertising,

change your message regularly, or rotate the

same message through different locations periodically.

The message you carry on any outdoor advertising medium

must be one that can stand the

test of time. Remember these paid-for signs will

remain in the same place for weeks or months. Therefore, billboards, indoors and out, are not

good forum for promoting a product at a price.

Better to tell shoppers about what you have in

general. Use them as a tool for building awareness

more than cultivating interest in any single

product. Consider them more a forum for

generic advertising that directs the shopper's

attention back to the main business. That's why

a billboard warrants serious attention when

you're opening the business. You'll miss a share

of your audience with your advertising in

newspapers or on the airwaves, but a billboard

at a busy intersection lets everyone who passes

that way know your store has arrived.

Your first thoughts may be to

display that message where it

will be seen by the widest possible audience.

FORUM WORKSHOP

continued...�

20 Slot Inlaid Wooden Display

including: 1 doz plain

ash catchers, 1 doz brass ash

catchers & 100 2x12 bags

& 20 bundles of sticks

WE HAVE DISPLAYS!

$126

For information, telephone: 850-674-2054 • fax: 850-674-9051

For orders only:

Wholesale Only.

Tax I.D. # Required. 1-800-220-6712 • 1-877-451-3584

MIN. ORDER $50 Qualified Checks by Phone

Visit us at our web site at www.mysticalmoments.com

95

Want More Info? Circle #41 on page 11 • www.vendor411.com

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